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About True Analytics


True Analytics

Part of the telecom operator True Corporation, True Analytics analyses and protects the data of 30 million telecom consumers in Thailand.

True Analytics partners with leading enterprises to transform this deep proprietary data into exceptional business outcomes while preserving people’s privacy. Powered by AI, we build customized solutions for advertising, credit risk, and business insights.

As a team, we strive to be an unparalleled environment to form future data leaders. We are passionate about our customers and are devoted to driving efficient execution toward tangible impacts.

Our Vision & Mission

Our Vision & Mission

Our vision is to bring the power of third-party data and analytics to Thailand's business community.

Our mission is to create compelling enterprise solutions that deliver disproportionate business outcomes while preserving consumers' privacy.

Our Capabilities

Our Capabilities

True Analytics leverages Thailand’s largest customer database and its proprietary high-engagement channels to create unique solutions for your enterprise’s most pressing problems and deliver results end-to-end, from analysis to business impact.

Unparalled Dataset

Thailand's most extensive and dense customer insight database with over 30 million customers, segmented with more than 400 attributes, including detailed demographics, geographical and mobility tags, behavioral segmentation, and product interest labels.

High Engagement Channels

Access to proprietary high-engagement channels, including SMS, video streaming platform TrueID, e-wallet app True Money, call center service True Touch and customer service app True iService, and influencer marketing Online Station.

End-2-End Consulting Services

A cross-functional team of over 100 passionate data scientists, digital marketers, and business specialists dedicated are serving your business from start to finish.

Customized Solutions

Tailored solutions in advertising, credit scoring, geographical, customer, or competitor intelligence, and data enrichment to suit your specific business opportunities.

Our Team

Our Team


Rajiv Bawa

Head of Digital Platform Solutions

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Aitsanart Wuthithanakul

Head of Analytics & AI Operation & Delivery

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Chaiwut Chaianuchittrakul

Head of Analytics & AI Platform
and Product Department

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